Big-band leader Dal Richards remembers the theatre’s opening day in April 1941.

Museum of Vancouver

© 2012, Museum of Vancouver. All Rights Reserved.


Transcript

NARRATOR
Big-band leader Dal Richards remembers the theatre’s opening day in April
1941. A rendering of Roman hunting goddess Diana perched on top of the 62-
foot-high neon sign. Diana caused a stir for what was considered a racy rendition
of a woman’s body. But that didn’t stop Dal’s band from performing that day.

DAL RICHARDS
The most controversial neon sign was on the Vogue Theatre. It was an outline of
a lady called Diana, the goddess, and it was a little risqué, apparently. There was
quite a bit of criticism about it.

Incidentally, we opened the Vogue Theatre. That would be in 1941, with a stage
show, had an augmented band: 25 musicians. And a George Formby movie was
playing. And George Formby was a banjo player, played his banjo in his movie,
as a rule. So we were onstage, broadcasting over CJOR, Dick Diesbecker was
the announcer. And Wally Peters was the local banjo player. He played a solo
with us for the opening of the Vogue.

The Vogue is a very beautiful theatre. And its neon sign has always been very
artistic. Clearly the winner, I would say, if there were to be a contest for neon
signs.


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