Wayne McCutcheon Interview Part 7: Design for the Subconscience



Wayfinding provides clues and patterns that we may notice subconsciously and that we use to navigate space.

Qasim Virjee
Wayne McCutcheon, Carolina Eyzaguirre, Elise Hodson, Qasim Virjee
March 2006
CANADA Toronto Region, Ontario, Toronto Region, CANADA
© 2006, Design Exchange. All Rights Reserved.


Transcript

Wayfinding provides clues and patterns that we may notice subconsciously and that we use to navigate space. "We did do significant testing before the airport opened. They brought virtually thousands of people through and they did these trials where they give them a fake airline ticket and they said ‘You’re flying to Vancouver. Find your flight’ and they’d set them loose in the terminal. If you ask somebody what does the yellow vs. the green mean? They probably couldn’t tell you unless they worked with us on the job. They probably couldn’t tell you but that’s ok because we think that it’s one of those subconscious things that your brain internally starts getting used to reading yellow messages or reading messages on a curved panel. [They see] that as a repeating theme and it makes it easier for them."


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